Hello everyone,
Have you ever noticed how some properties just magically pop up wherever you go online? That’s not magic, it’s simply PPC retargeting. A week or so ago we released a blog that dives into the world of PPC retargeting for Realtors®, and I think it’s worth a read.
Here’s a quick rundown:
- What is Retargeting? Think of it as a gentle nudge, reminding potential clients of that beautiful property they once viewed on your site. It’s like saying “Hey, remember me?” without being too pushy.
- Why it’s Important - not everyone who visits your site will convert immediately. Retargeting ensures your listings stay top-of-mind, increasing the chances of them coming back.
- The Mechanics - it’s all about that tiny piece of code called a pixel. It’s like a silent observer, ensuring your listings are always in the right place at the right time.
- Benefits & ROI - By targeting those who’ve shown interest, you’re not just shooting in the dark. This means higher conversion rates and a better bang for your buck.
- Debunking Myths - No, retargeting isn’t “stalking.” When done right, it’s a subtle yet effective way to stay on a potential client’s radar.
- Best Practices - Like having a clear strategy, ensuring high-quality ads, and understanding the perfect timing for retargeting.
Check out the full PPC retargeting article on our website. Trust me, I think you’ll get something out of it, even you’re no stranger to PPC advertising.
Also, feel free to share your thoughts if you’ve read the article.
Cheers.