Had a great meeting with the real estate SEO team yesterday and got to meet two brand-new team members!
Wes and Marcello (pronounced Wes and Mar-Chell-Oh)
We discussed many things, but most importantly pillar page creation, the use of human-assisted AI techniques, and of course participation in this community!
I’ve committed to onboarding them right here on the forums, and that way our members can also follow along and learn (as if they had just joined the best team of real estate SEO experts in the world themselves!)
Getting started - we need to pick a few countries. We’ll go two close to home and 2 aboard (all of which we already have listings for).
Wes you’re on Canada and Ireland
Marcello you’re on the US and England.
Our primary goal is to research and pick 10 elements that will form the basis of the “main” country page. The pillar page. (well 9 actually since real estate must be a category).
You can certainly ask AI to do this for you, but should also spot check the top rankings sites to see what topics they cover. The idea being if we cover more topics (and in more depth / quality) than the other pages, we’re in a good place.
As discussed - H1 is primary keyword.
H2’s will be the heading of each element (sub topic)
Then paragraphs (not too long) on sub-topics which will in short order link to sub-pages on those topics which are much more robust in nature and targetted only to those sub topics.
For example:
h1: Canada
H2: The History of Canada
P:
Detailed breakdown of Canadian History
H2: Tourism in Canada
Explore Tourism Options For Canada
Make sure you’ve got really great titles (just wrote about that here)
Filenames for “main pages” are just the country name /canada/ /ireland/
For sub-pages filenames are /canada/canadian-history/
For meta descriptions, be sure to start your reading at the real estate meta descriptions blog post.
I’ll teach you about property snippets in another thread 
