How many folks on here are focused on using the meta description to improve their click-through rates?
Was just reviewing our older search engine optimization articles including the real estate SEO descriptions article and I realize we really don’t talk about this enough.
I mean meta descriptions as a direct ranking factor? Maybe…
But what I know for SURE is that taking the time to get good at writer good meta descriptions to match the “users intent” will definitely increase the click-through rate and thus drive more traffic from a SERP no matter what the ranking is.
Writing meta descriptions is super tedious though - it’s one of the things I’m hoping we can use ChatGPT / REWpert to make a lot easier.
Promot: REWpert, write me a compelling meta description that’s less than 250 characters on why meta descriptions are important to real estate SEO 
He said “Meta descriptions are essential for real estate SEO. They help your website appear higher in search engine rankings, increase click-through rates, and drive more qualified traffic to your website.”
Not bad little dude! Not bad!
