The goal of SEO has been to center development and optimization around the user experience. Every step is taken with the user in mind.
That is, until many companies simply decided that since the key to increasing organic traffic is to create as much related content to trending topics as possible, websites are becoming filled with content such as blog posts which are entirely unrelated to the business itself.
While this strategy may have worked before, due to the increasing speed of SEO proliferation, Google’s crawling will now begin to become suspicious of content that is simply traffic-targeted, rather than audience-targeted.
So, if you want to see your website rank highly on Google’s search engine results pages in 2023, you should be sticking to concepts and ideas which generally fall under your industry’s scope, and go from there.
This may seem tricky, as you may find yourself quickly running out of new topics to write about, but with plenty of content planning tools, this makes planning for SEO strategies much easier than you think.
What strategies or tools have you been using to come up with new topics for content directly related to your industry? If you’re curious about some more great tools, comment down below, and I’d love to give some great tips on some of the best resources for SEO experts (and non-experts)!